SPECIALIZED

Since 1974, Specialized had one goal: Innovate and inspire to improve riders’ lives. So, when we developed our first electric bike in 2009, we knew it had to ride and feel like a great bike first—something we’d really love to ride ourselves. We wanted you to feel like you were on a “regular” bike, but that somehow, you’d grown superhero legs. Our core mission still hasn’t changed. It’s now, and forever will be, our promise for every Turbo: It’s You, Only Faster.