Serial 1

Powered by Harley Davidson

Find your flow.

Serial 1 Cycle Company, Powered by Harley-Davidson, utilizes the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bicycle.

Looking for more information or want to take one for a test drive?

Featured bikes

From home to the trail and back again. It’s adventure, extended.

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”—Serial 1 offers innovative eBicycles that make every ride an adventure.

Rush/Cty Step-Thru
rush/cty speed
mosh cty

Climb any mountain, conquer any trail.

The decision to create the independent Serial 1 brand in 2020 represents the best of two worlds—an innovative arrangement that combines Harley-Davidson’s leadership in two-wheel electric propulsion with the agility and autonomy of a new brand dedicated exclusively to the eBicycle product and customer.

Enjoy every ride

Born as a skunkworks inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBicycles available today.

Interested in learning more?

From our satisfied customers

” The folks at the shop today were amazing! Seriously, I don’t post reviews often but I really liked this shop and their rental bikes are the best I’ve ever ridden (and I’ve rented a lot!). Wish I lived closer! Riding in Nebraska on their trail system here was a day well spent!”

– Karen B.